To create a Custom Audience, you'll have to upload a list of email addresses. A Custom Audience: If you are already using Facebook Custom Audiences you can select an existing audience here.This is useful to understanding your existing audience. People Connected to Your Page: This option directs you to select your own Facebook Page from all the Pages you manage.This should be selected if you want to understand data based on broad interests or competitor Pages. Everyone on Facebook: This gives you an overview of the whole of Facebook (Note: It defaults to U.S., however you can change this later on).(Note: This is just a prompt - you can change your answer later.) When you first open Audience Insights, you will likely be prompted to select an audience to start. To explore the tool, follow along with the steps below. To access this tool, simply head to your Facebook Ads manager and click on ‘Audience Insights’ in the left-hand menu. So in this post, we're going to give you an overview of how Facebook Audience Insights works and give you tips on using it in your marketing. audiences.Īt Zazzle, we use this data all the time to help build out stronger content strategies. It is worth noting this information is only available for U.S.
Audience insights how to#
Facebook Audience Insights is one of the most powerful analytical tools at your disposal - that is, if you know how to use it.Īccessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors.
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